Privacy Policy

Overview

Arrows – Escape Puzzle ("the Game", "we", "our") is developed and published by Shayona. This Privacy Policy applies to all platforms on which the Game is available, including iOS (Apple App Store) and Android (Google Play Store). It explains what information we collect, how we use it, and your rights regarding your data.

Information We Do Not Collect

Arrows – Escape Puzzle does not collect:

• Your name, email address, or contact details
• Location data (GPS or otherwise)
• Photos, camera, or microphone data
• Health or fitness data
• Contacts or calendar information
• Browsing history or search history
• Login credentials or account information

Data Stored on Your Device

The Game saves the following data locally on your device only using the device's standard local storage (UserDefaults on iOS, SharedPreferences on Android). This data never leaves your device:

• Game progress (current level reached)
• Daily challenge completion history
• Streak data (current streak, longest streak)
• Records (highest win streak, most wins in a day)
• Collection badges (Level Legend, Perfect Play, Unstoppable)
• Settings (sound, dark mode, language, vibration)
• Remove Ads purchase status

iOS This data is managed by iOS and may be included in your iCloud Backup if you have iCloud Backup enabled in Settings.

Android This data is stored in the app's private storage. It is automatically removed when you uninstall the app.

You can delete all locally stored data by uninstalling the app.

Advertising — Google AdMob

Arrows – Escape Puzzle is free to play and is supported by advertising. We use Google AdMob (provided by Google LLC) to display ads within the Game, including banner ads, interstitial ads, app open ads, and optional rewarded ads (for hints and extra lives).

AdMob may collect and use your device's advertising identifier to serve relevant ads and measure performance:

• iOS IDFA (Identifier for Advertisers) — only if you grant App Tracking Transparency permission
• Android Google Advertising ID (GAID) — used to show personalised ads; can be reset or opted out in device settings
• IP address (used to infer general location for ad targeting — not stored)
• Ad interaction data (impressions, clicks, view duration)

iOS — App Tracking Transparency (iOS 14.5+)

On iOS 14.5 and later, the Game will ask for your permission via Apple's App Tracking Transparency prompt before your IDFA is used for personalised ads.

• Allow: AdMob may use your IDFA to show personalised ads
• Ask App Not to Track: AdMob will show non-personalised ads only; your IDFA is not used

Android — Advertising ID

On Android, AdMob uses the Google Advertising ID (GAID) to serve personalised ads. You can opt out of personalised ads or reset your Advertising ID at any time:

Ad data is processed by Google and governed by Google's Privacy Policy:
policies.google.com/privacy

To opt out of personalised advertising by Google across all apps and websites, visit:
adssettings.google.com

Consent for EEA, UK, and US State Residents

If you are located in the European Economic Area (EEA), the United Kingdom, or a U.S. state with applicable privacy laws (such as California), the Game will show you a consent message the first time you open it, before any ad request that uses your data for personalisation is made. This is provided through Google's User Messaging Platform (UMP).

• You can choose to consent to personalised ads, or decline and still see ads (non-personalised)
• Your choice is remembered on this device and not requested again unless you reset it
• You can review or change your choice at any time by reinstalling the app, which resets the consent prompt

This consent flow is separate from Apple's App Tracking Transparency prompt described above — both may appear depending on your region and platform.

In-App Purchases

Arrows – Escape Puzzle offers one optional in-app purchase: Remove Ads. All payments are processed by the platform's official store. We never see, handle, or store your payment information.

• iOS Purchases are processed by Apple through the App Store. Governed by Apple's Privacy Policy.
• Android Purchases are processed by Google through Google Play. Governed by Google's Privacy Policy.
• We only receive confirmation that a purchase was completed — no payment details
• Remove Ads is a non-consumable purchase, permanent and linked to your store account

Analytics — Firebase Analytics

Arrows – Escape Puzzle uses Firebase Analytics (provided by Google LLC) to collect anonymous, aggregated data about how the Game is used. This helps us understand gameplay patterns and improve the experience.

Firebase Analytics may collect the following data:

• App usage events (e.g. level started, level completed, level restarted, hint used)
• Session length and frequency of use
• Device model, OS version, and app version
• Approximate country or region (derived from IP address — not stored)
• In-app purchase events (product ID only — no payment details)
• Streak and daily challenge completion events

This data is anonymous and not linked to your identity. Firebase Analytics does not collect your name, email, precise location, or any personally identifiable information.

Analytics data is processed by Google and governed by Google's Privacy Policy. You can learn more about how Firebase uses data at: firebase.google.com/support/privacy.

Third-Party Services

The Game integrates the following third-party services:

• Google AdMob — advertising network. May use device advertising identifiers (IDFA on iOS, GAID on Android) to serve and measure ads. Governed by Google's Privacy Policy.
• Firebase Analytics — anonymous app analytics by Google LLC. Collects aggregated, non-identifiable usage data. Governed by Google's Privacy Policy.
• Apple StoreKit iOS — in-app purchase processing. Governed by Apple's Privacy Policy.
• Google Play Billing Android — in-app purchase processing. Governed by Google's Privacy Policy.
• Apple App Store iOS — app distribution. Governed by Apple's Privacy Policy.
• Google Play Store Android — app distribution. Governed by Google's Privacy Policy.

Children's Privacy

Arrows – Escape Puzzle is suitable for players of all ages. We do not knowingly collect any personal information from children under the age of 13 (or the applicable age in your jurisdiction).

Google AdMob is configured to treat all ad requests as coming from a general audience.

iOS Personalised advertising based on tracking is only enabled with the user's explicit consent via the iOS App Tracking Transparency prompt. If consent is not granted, only non-personalised ads are shown.

Android Users can opt out of personalised ads at any time via Android device settings (Settings → Google → Ads).

Data Security

All game progress data is stored locally on your device and its security is managed by your device's operating system and your personal device security settings (such as passcode, Face ID, fingerprint, or PIN). We have no access to this data.

Ad-related data transmitted to Google AdMob and analytics data transmitted to Firebase Analytics are encrypted in transit using industry-standard TLS encryption.

Your Rights

You have the following controls over data related to this Game:

• iOS Tracking permission: Change at any time in iOS Settings → Privacy & Security → Tracking → Arrows – Escape Puzzle
• Android Ad personalisation: Opt out or reset Advertising ID in Settings → Google → Ads
• Ad personalisation (all platforms): Opt out at adssettings.google.com
• Game data: Delete all local data by uninstalling the app, or reset progress anytime via Settings → Reset progress in the Game
• iOS IDFA reset: Reset your advertising identifier in iOS Settings → Privacy & Security → Tracking
• Android GAID reset: Reset your Google Advertising ID in Settings → Google → Ads → Reset advertising ID

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by an updated "Last updated" date at the top of this page. Continued use of the Game after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us: